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Dan 01 UVOD
petak, 27.09, 18:00 - 20:15
12:00 - 13:00Dramska radionica upoznavanja
By Vida Đokić Jerković psihološkinja i psihodramska savetnica
Dan 02 KREATIVA
subota, 28.09, 10:00 - 15:30
12 - 13Reciklaža ideja u dizajnu i advertajzingu
By Ivan Aranđelović Ivan Aranđelović, Creative Director and Owner, Ivan Aran Studio
12 - 13Reciklaža ideja u dizajnu i advertajzingu
By Milena Kvapil Creative Director, Ivan Aran Studio
15 - 16Lethal Lateral - Moć kreativnog razmišljanja
By Anja Radulović Creative Director, Leo Burnett Serbia
Dan 03 BIZNIS
petak, 04.10, 18:00 - 20:30
10 - 11Kako pobediti na mestu prodaje – FMOT (First Moment Of Truth)
By Ivana Mladenović Marketing Manager, Henkel
11 - 12Da li je svaki zaposleni PR?
By Tanja Tatomirović Head Of Communications & Philanthropies, Microsoft
Dan 04 BIZNIS
subota, 05.10, 10:00 - 15:15
10 - 11Informacija više – borba za pažnju potrošača kroz fenomen nagomilavanja informacija, sužavanja prostora i kompresije vremena
By Nemanja Knežević Director of Marketing and Development, Zlatiborac
11 - 12Strategija komunikacije u digitalnom okruženju
By Dušan Vulović Chief Executive Officer Serbia, Brodoto
12 - 13Kako da vas čuje baš onaj ko treba i zašto je planiranje medija toliko važno?
By Marija Ilić Group Account Manager, Direct Media United Solutions
13 - 14Kako uspešno brifirati agenciju?
By Nenad Ilić Account Manager and Innovation Lead, Direct Media United Solutions
Dan 05 ISTRAŽIVANJE
petak, 11.10, 18:00 - 20:30
10 - 11Dva lica istog čoveka – razlika između potrošača i kupca
By Predrag Kurčubić Managing Director, Ipsos
10 - 11Dva lica istog čoveka – razlika između potrošača i kupca
By Predrag Ćirović Managing Director, GfK
9 - 10Važnost segmentacije tržišta u cilju boljeg definisanja marketing strategije
By Katarina Jakšić IUU Adria Senior Consultant, Ipsos
9 - 10Važnost segmentacije tržišta u cilju boljeg definisanja marketing strategije
By Snežana Savić Business Development Director, Ipsos
Dan 06 ISTRAŽIVANJE
subota, 12.10, 10:00 - 15:15
10 - 11Njegovo veličanstvo – kupac! Koji su glavni „shopper“ pokazatelji i zašto je važno njihovo kontinuirano praćenje?
By Dalibor Minić Senior Research Consultant, Consumer Panel Services, GfK
11 - 12Vrli novi digitalni svet: testiranje reklama u digitalnom dobu
By Mirna Đurić Insights Director, EyeSee
11 - 12Kako da se ne udavimo u „jezeru podataka“
By Marijana Agić Molnar Ceo and Data Strategist, Data Do- 12 - 13
Važnost istraživanja iz perspektive jedne uspešne kompanije
By Vladimir Bošković NCB Shopper Marketing Manager, Coca-Cola Hellenic Bottling Company 
12 - 13Važnost istraživanja iz perspektive jedne uspešne kompanije
By Filip Luneski European Director of Category Management & Customer Marketing, Molson Coors, Vladimir Bošković NCB Shopper Marketing Manager, Coca-Cola Hellenic Bottling Company
Dan 07 DIGITAL
petak, 18.10, 18:00 - 20:30
18 - 19Omnichannel izazovi – kako uspešno kombinovati offline i online
By Ivan Kovačević Digital Marketing Director, Bruketa&Žinić&Grey
19 - 20REA – Veštacka Inteligencija
By Sofija Jovičić Head of Contact Centre Department, Raiffeisen Bank
Dan 08 DIGITAL
subota, 19.10, 10:00 - 15:15
16 - 17Kreativna realizacija ideje
By Kostadin Martić Animaton Director and Co-Founder, SpringOnionStudio
Dan 09 MEDIJI
petak, 25.10, 18:30 - 20:30
Dan 10 MEDIJI
subota, 26.10, 10:00 - 15:30
11 - 12Kupovina i optimizacija digitalnih medija
By Vladimir Milićević See Regional Digital Data and Trading Manager, IPG Mediabrands
13 - 14Workshop: Komunikacione strategije
By Jovana Petrović Head of Digital and Connection Planning, Universal Media
14 - 15Koliko je važna kreativnost u procesu planiranja OOH medija?
By Sandra Dejanović Chief Sales Manager, Alma Quattro
Dan 11 INOVACIJE
petak, 01.11, 18:30 - 20:45
Dan 12 INOVACIJE
subota, 02.11, 10:00 - 15:30
13 - 14Post Series A Funding: The Story of Clickable
By Branislav Šešlija General Partner, Prota Ventures
14 - 15Preuzimanje rizika - kako progurati nestandardnu ideju za kampanju
By Milan Obradović BU Digital Area Manager, The Coca-Cola Company
Dan 13 BIZNIS
petak, 15.11, 18:30 - 20:45
17 - 18Panel diskusija: Kako izgraditi uspešan brend? Uspeh je bliže nego što mislite
By Tijana Stamenković Co-Owner, ZDRA Branding
18 - 19Panel diskusija: Kako izgraditi uspešan brend? Uspeh je bliže nego što mislite
By Milivoje Čalija Owner, Calija & Calija
19 - 20Marketing u savremenom bankarstvu: CRM u fokusu
By Željka Ćirić Jakovljević Head of PR and Media Relations, Banca Intesa Beograd
Dan 14 KREATIVA
subota, 16.11, 10:00 - 15:30
11 - 12Ništa prazne priče, samo pun portfolio!
By Ivan Tanić Creative Director, Saatchi & Saatchi Hrvatska
11 - 12Ništa prazne priče, samo pun portfolio!
By Ivan Pavičić Senior Copywriter, Saatchi & Saatchi Hrvatska
11 - 12Ništa prazne priče, samo pun portfolio!
By Nebojša Cvetković Art Director, Saatchi & Saatchi Hrvatska
14 - 15Kreativnost u sopstvenom biznisu
By Nikola Radojičić i Nenad Radojičić Owners and Creative Directors, Braća Burazeri
Dan 15 MEDIJI
petak, 22.11, 18:30 - 20:45
18 - 19Podaci i brojevi - temelj i krov marketing aktivnosti
By Katarina Kostić Katarina Kostić, See Regional Deputy CEO for Development, IPG Mediabrands
19 - 20Panel diskusija: Medijsko tržište - izazovi struke i mogući scenariji
By Marija Joksimović Head of Digital, GroupM
19 - 20Panel diskusija: Medijsko tržište - izazovi struke i mogući scenariji
By Marko Kosovac Managing Director, Plus Media
Dan 16 DIGITAL
subota, 23.11, 10:00 - 15:30
14 - 15Pregled celokupnog modula: Kako upotrebiti stečeno znanje - priprema za zadatak
By Nikola Barać Client Services Director, Httpool
Dan 17 INOVACIJE
petak, 29.11, 18:30 - 20:45
09:00 - 10:00Šta mi nisu rekli kad sam bila u tvojim godinama
By Biljana Ždrale Co-Founder, Boostowski
18 - 19Behind a wave of billion - dollar acquisitions in business intelligence
By Vladimir Aranđelović Executive Director, Digital Communications Institute
Dan 18 SUPER NOVA
subota, 30.11.
Dan 19 ODBRANA ZAVRŠNOG CASE-A
subota, 07.12.
Dan 20 DODELA SERTIFIKATA
petak, 13.12.
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